Cetelem, a subsidiary of BNP Paribas, is a leading global consumer credit and associated financial services company. Established in 1953, the company has a presence in 20 countries and is the BNP Paribas Group's spearhead for consumer credit across the world.

Project requirements included the visual redesign and identity development of the company's Greek website to provide customers in Greece quick and easy access to the Bank's services and information within a visually engaging, user friendly web environment.